Privacy Policy for AzureBloom Eco
At AzureBloom Eco, an e-commerce platform dedicated to sustainable household goods, organic personal care, recycled stationery, eco-friendly gifts, and bulk refills, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your data when you interact with our online platform. We adhere to the principles of data protection as mandated by applicable laws, including the General Data Protection Regulation (GDPR) and other relevant regulations.
1. Information We Collect
We collect various types of information to provide and improve our services to you:
- Personal Identification Information: This includes your name, email address, shipping address, billing address, and phone number when you create an account, place an order, subscribe to our newsletter, or contact us.
- Payment Information: When you make a purchase, we collect necessary payment details, such as credit/debit card numbers and other financial information. Please note that we do not store full credit card details on our servers; this information is processed securely by our third-party payment processors.
- Order and Transaction Data: Details about the products you purchase, transaction history, and fulfillment information.
- Usage Data: Information about how you access and use our site, such as your IP address, browser type, operating system, referral sources, pages viewed, time spent on pages, and dates/times of access. This data helps us understand user behavior and improve our platform.
- Device Information: Information about the device you use to access our site, including device type, unique device identifiers, and mobile network information.
- Communication Data: Records of your communications with us, including emails, chat conversations, and customer support inquiries.
2. How We Use Your Information
We use the information we collect for various purposes, primarily to operate and improve our e-commerce platform and services:
- To Process Orders and Deliver Products: To fulfill your purchases, process payments, and ship eco-friendly products to your specified address.
- To Manage Your Account: To create and manage your user account, provide access to your order history, and facilitate a personalized shopping experience.
- To Communicate with You: To send order confirmations, shipping updates, respond to your inquiries, provide customer support, and send important service-related notices.
- For Marketing Purposes: With your consent, to send you newsletters, promotional offers, and information about new products or services that may be of interest to you. You can opt-out of marketing communications at any time.
- To Improve Our Services: To analyze usage patterns, diagnose technical problems, and optimize the functionality and user experience of our site.
- For Security and Fraud Prevention: To detect and prevent fraudulent activities, ensure the security of our platform, and protect against unauthorized access or breaches.
- To Comply with Legal Obligations: To adhere to applicable laws, regulations, and legal processes, and to respond to lawful requests from public authorities.
3. Legal Basis for Processing Personal Data
We process your personal data based on the following legal grounds:
- Performance of a Contract: Processing is necessary for the performance of a contract to which you are a party (e.g., fulfilling your orders).
- Your Consent: Where you have given explicit consent for specific processing activities (e.g., subscribing to marketing newsletters). You have the right to withdraw your consent at any time.
- Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided these interests are not overridden by your fundamental rights and freedoms (e.g., improving our services, preventing fraud).
- Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject (e.g., tax and accounting requirements).
4. Sharing Your Information
We may share your personal information with third parties only in the following circumstances:
- Service Providers: We engage trusted third-party service providers who assist us in operating our business, such as payment processors, shipping companies, IT service providers, and marketing platforms. These providers are contractually obligated to protect your data and only use it for the purposes for which it was disclosed.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change.
- Legal Requirements: We may disclose your information if required to do so by law, in response to a court order, subpoena, or other legal process, or if we believe such action is necessary to comply with legal obligations, protect our rights, or ensure the safety of our users or the public.
- With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.
5. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements. When your personal data is no longer required, we will securely delete or anonymize it.
6. Your Data Protection Rights
As a data subject, you have certain rights concerning your personal data:
- Right to Access: You have the right to request copies of your personal data held by us.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
- Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.
7. Security of Your Data
We are committed to ensuring the security of your personal information. We implement appropriate technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, firewalls, secure server infrastructure, and regular security audits. While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure.
8. Cookies and Tracking Technologies
Our site uses cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and support marketing efforts. Cookies are small data files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
9. Links to Other Websites
Our e-commerce platform may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
10. Children's Privacy
Our site is not intended for use by individuals under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from a child without verification of parental consent, we take steps to remove that information from our servers.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
AzureBloom Eco
30 Malcolm Road
Singapore
308274
Singapore